One of the industry's most anticipated seasonal moments, paired with a fully styled product lookbook. I curated the concept to connect directly with industry tastemakers and early loyalists.
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Portfolio
Made in Las Vegas
2023 to 2025
Vinh Tran
No. 01
The approach
In one line
Campaigns that go beyond promotion. I translate brand and artist narratives into moments that stick, driving both connection and conversion.
No. 02
Featured work
Made in Las Vegas
Ayu '25
The Rollout
In the lead-up to Ayu Dayclub's 2025 season, I crafted a layered campaign approach combining visual storytelling, cultural alignment, and personality-driven content, setting the tone for a standout summer.
A high-fashion reimagining of the traditional server rollout. The campaign drove the highest organic engagement in @ayudayclub history, reframing the team as an extension of the brand's elevated identity.
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A creative twist on UGC and real-time storytelling: offbeat, in-venue iPhone moments from 2024, repurposed to capture the unfiltered energy of a Vegas summer. A more personal, irreverent look at Ayu.
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The foundation of the season. Kaskade's residency returned with a renewed vision, reimagined mid-run to feel fresh across the 15 remaining dates of the 20-show season. The full campaign follows below.
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Lovin'
Reinventing the wheel: each show a canvas, not a copy.
Ayu Dayclub entered 2025 in a challenging position: an executive decision to run a 20-show stretch of Kaskade. I leaned into creativity and strategy to make each date feel distinct, building on the existing Summer Lovin' campaign to breathe new life into the residency.
Refreshed creative, layered content rollouts, exclusive merch, and experiential enhancements repositioned the residency as a dynamic, fan-driven series rather than a repeated event. The result: sustained ticket momentum, elevated engagement, and a reinvigorated brand narrative in one of the city's most competitive daylife environments.
A quick interview with Kaskade, reflecting on summer memories to set the tone for Summer Lovin'. A personal touchpoint to kick off the residency.
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Kaskade landed the summer cover of Las Vegas Magazine, paired with a full editorial shoot, cementing Summer Lovin' as a seasonal centerpiece for Ayu.
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For Labor Day Weekend, we layered in UNITY Sphere, transforming nightlife's biggest competitor into a co-promotional partner with full organic and email support.
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A nostalgic moment celebrating 10 years of Disarm You, reconnecting fans to one of Kaskade's most iconic tracks within the Summer Lovin' story.
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No. 03
The Universe
Everything I have touched
Hover a name. Click for the story.Tap a name for the story.
Scale is my role
Large means led. Small means supported.
No. 04
Additional Projects
Freelance & independent
Created with the Las Vegas Super Bowl Host Committee to build momentum around the city's first-ever Super Bowl. I led creative development of a celebrity-driven hype video, working with our multimedia team to collect authentic, self-shot testimonials from figures like Kevin Hart, Bruce Buffer, and J Balvin.
By tapping my personal network and coordinating directly with agents, managers, and talent liaisons, we brought together a diverse range of voices without any formal production spend. The final piece captured the cultural weight of the moment, showcasing Las Vegas as both a global entertainment capital and a deserving Super Bowl host city.
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A redefinition of what industry night means in Las Vegas. The tradition centers nightlife workers and often excludes the broader community that powers the city: retail teams, hospitality staff, front-of-house workers, kitchen crews, creatives, and service professionals who are rarely celebrated despite their impact. I wanted to shift that narrative.
As part of revitalizing Thursday nights at the club, I rooted the campaign in the people, not the branding: generous comps, thoughtful production moments, and local resident DJs who represent the real Vegas crowd. I AM INDUSTRY is not just another party. It is a tribute to the overlooked heartbeat of the city, making space for everyone who keeps Las Vegas moving.
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Produced with NFL athlete Maxx Crosby, positioning him as an ambassador for EIGHT Cigar Lounge at Resorts World Las Vegas. As project manager I oversaw every stage, from creative planning to on-site execution, coordinating directly with Maxx, his management, property stakeholders, and the multimedia team across a full day of photo and video production.
I also led the clearance process with the NFL and the Las Vegas Raiders, ensuring every asset met league guidelines while still delivering on the brand's luxury positioning. The final content served EIGHT as a brand-building moment and portrayed Maxx lifestyle-first, speaking to Raider Nation and cigar lounge clientele alike.
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I joined SOMAR to manage the launch of its most ambitious release to date: Dystopia, the brand's first full collection. As project lead I oversaw every stage of the campaign, from creative development and production logistics to digital marketing execution, keeping creative, inventory, and fulfillment timelines aligned.
I also implemented Klaviyo for SMS and email marketing, establishing automated flows and segmented campaigns to strengthen retention and conversion. The Dystopia launch became a benchmark for how SOMAR operates at scale and the brand's most successful drop to date.
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Centered on the launch of the Hunk Boot: digital marketing, production, and experiential retail combined into a single fast-moving campaign, from the initial campaign video through to the Los Angeles pop-up event.
I led the overall release strategy and managed communications across all stakeholders, mapping the rollout of the campaign video, guiding supplemental organic content, and keeping e-commerce, inventory, and the in-person pop-up aligned on a compressed schedule. The project showcased the Hunk Boot as both a product and a cultural moment.
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Brought on in August 2025 to develop and execute digital campaigns strengthening the brand's presence and driving retail performance. Initially rooted in online consignment for archive pieces from Rick Owens, Kapital, and Chrome Hearts, HID.N has since evolved into a full-scale physical retail space representing contemporary designers such as Luu Dan and Thug Club.
Key seasonal campaigns, from the Summer Sale to Halloween to new showroom collections, plus consistent organic content, evolved HID.N's digital strategy to match its in-store experience: Orange County's premier destination for contemporary and underground fashion.
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Brought on in 2023 to evolve Golden Age from a small Shopify storefront into a fully realized digital presence: a strong visual identity, a cohesive brand voice, and an Instagram built from the ground up, reflecting its anime and manga-inspired roots while reaching a broader lifestyle audience.
Leveraging my nightlife background, I integrated Golden Age into the entertainment space, securing organic placements with artists like Damante and Alison Wonderland, who wore Golden Age pieces during their 2025 residency campaigns at Zouk Nightclub. We grew the following past 70,000 and repositioned Golden Age as an independent, culture-driven brand with an authentic connection to both anime culture and contemporary streetwear.
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No. 05
Who am I
Three ways in
01
Cultural Strategist
I lead campaigns that create cultural relevance, not just reach. I turn brand and artist narratives into moments people carry with them, driving connection first and conversion right behind it.
02
Experiential Architect
With a focus on immersive storytelling, I transform venues into branded experiences. From large-scale event weekends to branded takeovers, I make sure every touchpoint feels intentional and audience-first.
03
Talent-Facing Marketer
Fluent in the language of both artists and business, I bridge the gap between creative vision and strategic execution, collaborating directly with talent teams to build campaigns that feel authentic and deliver measurable results.
No. 06
My References
Ask them about me
Ronn NicolliCMO, Resorts World Las Vegas
RJ De VeraVP Marketing, SEMA
Tate MeredithSr Comms Strategy, National Rugby League
Kelvin ToharOwner & Head of R&D, SOMAR
Your
Move.
Vinh Tran © 2026
GPS · N 36° 08' 05" · W 115° 09' 40"
Made in Las Vegas, Nevada
